Damiani & Victoria’s Secret

I remember watching a Victoria’s Secret runway show in New York years ago and being kind of in awe of the spectacle. It wasn’t remotely comparable to a standard runway show and really did have a fantastic joyfully radiant fun energy about it. That would be perhaps why soon after the company decided to start televising the show, which was such a brilliant move. This year Victoria’s Secret is collaborating with 86 year old Italian jewelry house Damiani again on the infamous Bombshell Fantasy Bra designed exclusively for the brand and to be featured in the 2010 Victoria’s Secret Christmas Dreams and Fantasies Catalogue and on the runway at The Victoria’s Secret Fashion Show which airs Tuesday, November 30th on CBS. The bra is valued at $2 million and is comprised of more than 3000 brilliant cut white diamonds, light blue sapphires and oval-shaped topazes, all set in 18 karat white gold. This wearable work of art features 60 carats of diamonds and 82 carats of sapphires and topazes and took six Damiani craftsmen 1500 hours of full-time labor to complete with each diamond meticulously hand-set.

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