She was born in Moscow, Russia and emigrated to Baltimore, Maryland where she developed an obsession with music, fashion, film and art as a result of too many trips to the museum with mom as a kid and too many punk shows at an impressionable age while in high school.
After graduating with a BA and MFA in film from Bard College, Hellin moved to New York City, got bit by the styling bug and accepted her first job in the fashion magazine world as the assistant to Fashion & Creative Director Polly Mellen at Allure magazine.
Following Ms. Mellen’s retirement, Hellin was hired as the fashion editor for Russian Vogue and has since worked as a stylist, fashion editor and photographer, both as a freelance contributor (L’Uomo Vogue, i-D London, British Vogue, Elle, Nylon, French, Blackbook, and others) and as the staff Fashion Director & stylist for the Russian editions of Vogue, Harper’s Bazaar, Elle and Spoon Paris, where she styled, photographed, developed and packaged content and oversaw fashion shoots and on trend editorials. She has collaborated as a stylist on shoots with photographers including Deborah Turbeville, Tierney Gearon, Larry Fink, Guy Aroch and Greg Kadel, and as a photographer with fellow stylists Kate Young and Kusum Lynn.
Her traveling heart beckoned her out to LA several years ago where she worked as West Coast Fashion Editor for Women’s Wear Daily and Editor in Chief / Creative Director of Signature Magazine, an LA-based fashion and entertainment monthly which Hellin re-designed and re-launched with the September 2009 issue. In June of 2010 she launched this blog to share all the fun people and things she comes across in her daily life.
In addition to styling and photographing countless actors, fashion editorials and advertising campaigns she has also written on the subject of fashion, music, film and art for print and online publications and has worked with some of fashion’s top brands, designers and magazines.
She has photographed and styled advertising campaigns for a variety of brands including Joe’s Jeans, Anthropologie, Tara Subkoff’s Imitation of Christ, Enza Costa, Guess, Godiva, Selfridges London, Black Halo, Style Network, ShoeMint, Denim of Virtue and Club Monaco. She has also done trend forecasting and brand consulting for Alpinestars, Sorel, Sears, Conde Nast Digital and others. Other editorial clients include Marie Claire, InStyle, Cosmopolitan and Kohl’s. Celebrity clients include Sosie Bacon, Ana de Armas, Nikki Deloach, Tia Mowry, Dawn Olivieri, Taryn Manning, Jessica Szohr, Jessica Stroup, Rachel Bilson, Abbie Cornish, Brendan Fraser, and Matthew Perry.
Hellin also really loves to feed people and throw parties, so she hosts intimate dinners with brands in Los Angeles, New York and at the Sundance Film Festival for friends, fellow editors and stylists, celebrities, filmmakers and other influencers. We like to celebrate life and talent.
Champagne & Heels
The name of the blog may not always match the content but that is somewhat the point. What you see is not always what you get and vice versa, and on a good day there should be a surprise beneath the surface. We are all walking contradictions and cliches. That is the beauty of it. #ProFaux forever.