She was born in Moscow, Russia and emigrated to Baltimore, Maryland where she developed an obsession with music, fashion, film and art as a result of too many trips to the museum with mom as a kid and too many punk shows at an impressionable age while in high school.
After graduating with a BA and MFA in film from Bard College, Hellin moved to New York City, got bit by the styling bug and accepted her first job in the fashion magazine world as the assistant to Fashion & Creative Director Polly Mellen at Allure magazine.
Following Ms. Mellen’s retirement, Hellin was hired as the fashion editor for Russian Vogue, helping build the global Russian fashion market along side Mercury Group and Jamilco in Moscow, and has since worked as a stylist, fashion editor and photographer, both as a freelance contributor (L’Uomo Vogue, i-D London, British Vogue, Elle, Nylon, French, Blackbook, and others) and as the staff Fashion Director for the Russian editions of Vogue, Harper’s Bazaar, Elle and Spoon Paris, where she styled, photographed, developed and packaged content and oversaw fashion shoots and on trend editorials with a long list of luxury brands. She has collaborated as a stylist on shoots with photographers including Deborah Turbeville, Tierney Gearon, Larry Fink, Guy Aroch and Greg Kadel, and as a photographer with fellow stylists Kate Young and Kusum Lynn.
Her traveling heart beckoned her to LA several years ago to work as the West Coast Fashion Editor for Women’s Wear Daily, producing and overseeing weekly fashion shoots for the daily publication, and Editor in Chief / Creative Director of Signature Magazine, an LA-based fashion and entertainment monthly which Hellin re-designed and re-launched with the September 2009 issue. Since 2008 she has worked in red carpet styling and brand placement, and in June of 2010 she launched this blog to share all the people, trends and cool things she comes across in her daily life.
For almost ten years she has covered the Sundance Film Festival, watching films, curating private dinners with brands, and staying current on new talent and trends, while continuing to produce and direct short films and music videos throughout her years in the fashion industry.
Her many years in the world of fashion and entertainment have given her a distinct approach and understanding of branding and marketing from every perspective. She has worked as a branding and creative consultant with some of fashion’s top brands, designers and magazines including ad campaigns for Joe’s Jeans, Anthropologie, Tara Subkoff’s Imitation of Christ, Guess Jeans, Godiva, Selfridges London, Black Halo and Club Monaco.
Hellin also really loves to feed people and throw parties, so she hosts intimate dinners in Los Angeles, New York and at the Sundance Film Festival for friends, fellow editors, celebrities, filmmakers and other influencers. We like to celebrate life and talent.
Champagne & Heels
The name of the blog may not always match the content but that is somewhat the point. What you see is not always what you get and vice versa, and on a good day there should be a surprise beneath the surface. We are all walking contradictions and cliches. That is the beauty of it. #ProFaux forever.