Author Archives: Hellin Kay

Maria Sharapova

Maria Sharapova relaunched her website this morning and I am kind of dying over the image above she shot for Nike’s ad campaign. She did the site’s redesign with the digital agency Lightmaker.

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New Shoe Line 80%20

80%20 Spring 2011 Video Lookbook from 8020shoes on Vimeo. Totally digging these wedges from 80%20! And I am NOT usually a fan of wedges… Love the way designer Ce Ce Chin did her launch lookbook. The line is totally in … Continue reading

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Louis Vuitton Fall 2011

Aside from the fact that many of the other looks are completely unflattering I am totally obsessed with the whole vibe of this Louis Vuitton collection, especially those hats and white shoes! That’s probably the only thing I would adopt … Continue reading

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Valentino Fall 2011

There seems to be a concerted effort amongst the classically “older” brands to liven things up with a younger twist which gets me excited. Chanel and Louis Vuitton have been doing it well for years now and Maria Grazia Chiuri … Continue reading

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Burak Uyan Fall 2011

I woke up to the loveliest surprise in my inbox! The Fall 2011 collection from Paris-based designer Burak Uyan who has designed for Givenchy, Giambattista Valli, and Aperlaï. I also heard that Jeannie Lee from Satine in LA bought a … Continue reading

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Room Service…

It has been a whirlwind few months. I was going through some photos and stumbled on this gem which reminded me of how much fun we’ve been having, from Golden Globes to Sundance to New York Fashion Week and Oscars. … Continue reading

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Yves Saint Laurent Fall 2011

Loved the pantsuits, plaids, jumper and pretty dresses at Yves Saint Laurent though I could have lived without the boxy 80’s homage (looks 16 through 20 I think…) I don’t know anyone except a skinny 19 year old who can … Continue reading

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Alexander McQueen Fall 2011

I mean… Wow. What more is there to say. I doubt anyone watching can ever truly forget that McQueen himself is gone, a little over a year ago now. But kudos to Sarah Burton for keeping his spirit alive and … Continue reading

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Rodarte at MOCA

I went to the Rodarte: States of Matter exhibition opening Friday evening at MOCA at the Pacific Design Center and got a chance to chat with Kate and Laura Mulleavy about everything from their design influences to their favorite films … Continue reading

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Uniform Project’s ‘Pilot Series’

If you know me you also know I am a sucker for a good environmental cause especially when it collides with the world of fashion. Summer Rayne Oakes is doing the Uniform Project’s ‘Pilot Series’ challenge, which features a new … Continue reading

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