Joe Fresh at JCPenney Pop Up

Joe Fresh and JCPenney hosted a soiree last night to kick off their three day pop up shop on Melrose and Crescent Heights in West Hollywood. The collection, which hits stores nationwide beginning on March 15th, is full of cute preppy favorites, in black & white stripes and prints (I chose a striped dress for my upcoming adventures in Austin next week), all ranging in price from $4 to $69. Photos from the event below. Above a photograph of Nikki Reed, who performed at the event with husband Paul McDonald, taken in the hills of Los Feliz in 2009 for a magazine shoot we did together.


Nikki Reed (in a Joe Fresh Panel Sweater in Navy $19) and singer/songwriter Paul McDonald


Josh Slack and Louise Roe (in a Joe Fresh Ribbed Cardigan $16, Joe Fresh Poplin Button-Front Shirt $19, Joe Fresh Print Canvas Shorts $19)


Joe Fresh Creative Director Joe Mimran and actress Noureen DeWulf

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