Vanity Fair is rolling out the magazine’s annual week-long cocktail fest leading up to the Oscars for the 13th season and doing all kinds of fun things online for the occasion with their newly launched site where they will present Social L.A.: “an online social retailing experience created in conjunction with Foursquare. Social L.A. will become the mobile destination guide on what to do, see, and experience in Los Angeles during awards season.” They also sponsored a contest to find a reporter to Tweet what’s happening from LA during “Campaign Hollywood”, with his/her tweets going live on their website all week. Co-sponsored by Chrysler and L’Oréal Paris, and just in time for the unveiling of the new Fiat 500 which will be on display along with the new Chrysler 300 outside The Roosevelt Hotel for the week, the hotel is being turned into a literal Vanity Fair hot spot with all 300 rooms featuring L’Oréal Paris and Stella Artois. The car above is clearly not the new model they are showing but being a vintage car (and car in general) fanatic I had to use this as an excuse to drool over the 1960 Chrysler 300 model. Hotness. A full list from the press release of all the fabulous events they have planned for next week in LA are below…
Vanities 20th Anniversary with Juicy Couture – Monday, February 20 – Vanity Fair and Juicy Couture, along with Vanity Fair West Coast Editor Krista Smith and The Descendants actress Shailene Woodley, will kick off “Campaign Hollywood” week by hosting the “Vanities” 20th Anniversary in support of All It Takes at Siren Studios. Co-founded in 2010 by Shailene Woodley and her mother, Lori Woodley, All It Takes is a nonprofit organization dedicated to empowering individuals to create sustainable and positive change both locally and globally. This invitation-only reception will feature a mix of past “Vanities” subjects, supporters of All It Takes, celebrities, and industry insiders.
Launch of the Montblanc Princess Grace Collection – Tuesday, February 21 – Vanity Fair and Montblanc, along with Vanity Fair Los Angeles Contributing Editor Wendy Stark Morrissey, will host an invitation-only cocktail reception at Hotel Bel-Air to launch Montblanc’s newest “Princess Grace” jewelry collection. The event, which is being held in support of the Princess Grace Foundation-U.S.A., will feature music by pianist Dana Bronson. The Princess Grace Foundation-U.S.A. is dedicated to identifying and assisting emerging talent in theater, dance, and film by awarding grants in the form of scholarships, apprenticeships, and fellowships.
Ermenegildo Zegna Dinner to Support Oxfam America – Wednesday, February 22 – Vanity Fair and Ermenegildo Zegna, along with Colin and Livia Firth and Anna Zegna, will host an intimate dinner at Chateau Marmont to benefit Oxfam America and The Green Carpet Challenge. Oxfam America is an international relief and development organization that celebrates lasting solutions to poverty, hunger, and injustice. The Green Carpet Challenge is a project spearheaded by Livia Firth which asks top designers to use eco-friendly fabrics when designing gowns for celebrities during awards season.
Chrysler Supports The Eva Longoria Foundation – Thursday, February 23 – Vanity Fair and Chrysler, along with Eva Longoria, will host an invitation-only cocktail reception at Beso Hollywood in support of The Eva Longoria Foundation and featuring music by D.J. Kris Bones. The Eva Longoria Foundation works to help Latinas access the resources to break free of the cycle of poverty by providing education programs, training, mentorship, and capital to build thriving businesses.
Richard Mille Toasts Martin Scorsese and The Film Foundation – Friday, February 24 – Vanity Fair and Richard Mille will host a cocktail reception honoring Martin Scorsese at Hotel Bel-Air. The invitation-only event will be held in support of The Film Foundation, a nonprofit organization established by Scorsese that is dedicated to protecting and preserving motion-pictures history by providing annual support for preservation and restoration projects at the leading film archives.
D.J. Night with Fiat and L’Oréal Paris – Saturday, February 25 – Vanity Fair, Fiat, and L’Oréal Paris will turn down the lights and turn up the tunes on the eve of the Academy Awards® by hosting a chic party at the former Golden Bridge Yoga space featuring a special performance by Nervo and D.J. Daisy O’Dell. This invitation-only event will be held to support The Pablove Foundation, which funds pediatric cancer research and advances in treatment; educates and empowers cancer families; and improves the quality of life for children living with cancer through hospital play, music, and arts programs.