Oh, Vanity Fair…

Let’s just say it, Vanity Fair USED to know what they were doing. They used to be one of the best magazines and reads around. But for the past two years they’ve lost their way. It seems the mass amount of online media, bloggers and thousands of other competitors creating content online has confused our elderly heroes and thrown them into a tailspin in regard to what people actually want to read. Namely what their audience, not Tiger Beat‘s, wants to read . I understand everyone’s desperate attempts to increase newsstand sales that will reflect in ad sales at some point but throwing covers around haphazardly is not helping anyone. With little exception (Obama) Vanity Fair has continued month after month to churn out inexplicably irrelevant covers and this one is no different. Sorry guys, I won’t cancel my subscription because I am an eternal media junkie optimist and like to think you will climb your way out of this dark hole you’ve dug but seriously? Enough already. Someone out there other than Tina Brown and Adam Moss has got to start creating relevant and interesting content again. And putting it on the cover…

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