Joe’s Jeans unveiled a new ad campaign this week featuring Paz De La Huerta, a born and bred New Yorker, which instantly makes me love her, plus she is a cool and interesting actress and I am dying for The Linda Lovelace Story she is in with Malin Akerman to come out (or at least start shooting)… totally off subject but definitely worth mentioning. Anyway, I shot a few of the Joe’s Jeans ad campaigns in 2007, 2008 and 2009 and always find it interesting to see what they are doing. When I did my first meeting with Joe Dahan in 2007 he looked at my book of tear sheets from magazines I had worked for and the image above of Karolina Wydra from a 2001 Russian Harper’s Bazaar shoot caught his eye. It made perfect sense because it had that infamous backside he loves to put in his ads but it also had a subtlety we all liked for the campaign. At our next meeting Joe decided he wanted a nude girl walking down the street in Continue reading
