Happy Earth Day!…. Alternative Apparel Store Opening

I love the ethos behind Greg Alterman’s Alternative Apparel line which he started in 1995. It goes hand in hand with being a responsible consumer not only in the retail sense but also in the worldly, earthly sense. Last night they had the official celebration for their first US flagship store which they appropriately opened up in Venice. The decor of the store fits right in with their reduce, reuse, recycle mentality and makes for a great shabby chic boutique experience. I am obsessed with their vintage soft cottons and simple easy tops and shirts, and my favorite, the pinstriped guy’s blazer (which they didn’t have in a size small for me at the store yesterday but have available online… YAY!) They held a small luncheon for friends and press during the day and in the evening a little shindig to ring in the store and celebrate Earth Day. They also sell at more than 300 department and specialty stores, including Nordstrom, Bloomingdale’s and Urban Outfitters… The new boutique is located at 1337 Abbot Kinney Boulevard, Venice, CA 90297.

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